Kodak launches Branded Spectacle Lenses in India

Mumbai, July 26 (UNI) Kodak Lens, a 120-year-old brand and a Fortune 500 company, has tied up with Prime Lenses, India's premier source of optical lenses, for the first time in India and launched the 'Kodak Branded Spectacle Lenses'.

The lenses were launched yesterday.

As the world famous brand, Kodak gets imprinted into eyewear, the spectacle lenses market in the country is all set to be revolutionised.

Kodak Lens has a laser engraved monogram to guarantee authenticity of the product and are sourced from Kodak Lens warehouse in USA.

The lens provide complete protection from harmful ultraviolet rays. The Kodak Lens uses new manufacturing and processing technologies to enable the state-of-the art design that is comfortable to the eye.

Kodak spectacle lens looks flatter, thinner and lighter than an ordinary lens. All Kodak lenses come with a cleaning cloth and a one year warranty. Kodak spectacle lenses are popular in USA, UK, Germany, Holland, Spain, Japan and Hong Kong.

Speaking to reporters here, Prime Lenses MD Vikram Gupta said ''So far brand awareness among consumers about spectacle lenses was missing. With Kodak branded lenses, the consumer now gets to choose spectacle lenses that are genuine and carry an assurance of quality.'' ''Kodak Lens has been involved in the prevention of blindness and other programmes related to it. They have done exclusive work, which includes installing donation boxes in the major optician shops. In India, we are planning to extend this programme by tying up with the eye donation foundations and also planning to start up free eye care camps in various schools and colleges.'' UNI