mahindra introduces premium lifestyle accessories brand

Hyderabad, Jul 25 (UNI) Mahindra and Mahindra, the makers of India's most successful "SUV Scorpio", launched a range of premium lifestyle accessories branded ''S-Nothing Else Will Do''.

Mahindra was the first Indian brand in the four wheeler segment to enter this space.

The launch of the premium lifestyle merchandise was a part of Mahindra's brand extension strategy for the Scorpio, one of India's most successful products in the automobile market.

Vice-President Marketing, M&M Automotive Sector Vivek Nayer in a statement said ''The Scorpio is a brand that evokes India's global and progressive mindset and has, since its launch, seeped into the consciousness of the discerning customer. Our premium range of lifestyle accessories would appeal to those customers for whom the car is an extension of who they are and what they aspire to be. It would appeal to that segment of Indai's urban achievers who have a style statement that says Nothing Else Will Do''.

UNI