Brand Portrait bags deal from Star Health Insurance

Chennai, July 16: Brand Portrait, a full services creative solutions company, has won the end-to-end communications business for Star Health and Allied Insurance Company in India.

The media budget was pegged around four to five crore in the first year and was likely to increase with growing national presence with increased number of products offering in years to come, a company release here today said.

Brand Portrait had been associating with Star Health from 2006 and helped the company to establish its foothold in the South.

Star Health, a first stand alone health insurance company competing against well-established brands in the market, is set to enter the retail insurance market aggressively by introducing a large number of consumer-friendly products.

To ensure that the company extracts the maximum bandwidth possible, Star Health and Allied Insurance had decided to share the advertising mandate with Brand Portrait and Network Advertising, the release added.

UNI