Zee launches 'Har Ghar Kuch Kehta Hai' on 2300 hrs slot

Mumbai, July 13 (UNI) Zee TV said it wants to expand its leadership over prime time slot beyond 2300 hrs with the launch of its new daily soap ''Har Ghar Kuch Kehta Hai'' starting July 16.

Mr Tarun Mehra, Senior Vice President-Marketing of the channel yesterday told a press conference here that as per the latest TAM data, Zee is the market leader in the 1800-2230 hrs prime time slot.

The new show ''Har Ghar....'' is a realistic show about three girls representing three different mindsets and outlook towards life. ''such points of view exist in the society. The show has a young and fresh look. Our objective is to build each and every slot strongly. We are confident that the show will get viewership from all age groups,'' he added.

Mr Sheel Kumar of Shreya Creations who have produced the serial said his association with Zee began with ''Piya Ka Ghar'' and presently 'Mamta'' which is doing well on the channel. ''Har Ghar Kuch Kehta Hai'' talks about every home that has a different story to tell about the individuals who live in it. This is perhaps the first soap on the channel that is bold and forthright in its treatment of the characters and the storyline,'' he added.

Giving details of the new soap, Mr Kumar said the three protagonists are girls with different ambitions, dreams and hopes but tied together by the unadulterated bond of trust. The story unfolds through the lives of Prarthana (Rati Pandey), Siddhi (Anchal) and Sanskriti Thakral (Amrita Prakash) until one day they realise that destiny is to take them elsewhere. Alok Nath returns to small screen after the hugely successful ''Astitva''.

UNI