Sachin Tendulkar is new Aviva brand ambassador

Prague, July 3 (UNI) Aviva India Life Insurance, as part of its aggressive strategy, today announced the signing of cricket legend Sachin Tendulkar as the brand ambassador.

Announcing this at a media summit here, Aviva India managing director Bert Paterson said ''Aviva shared values like commitment, honesty, forward thinking, security and trust typically associated with Tendulkar.'' Aviva has signed a long-term contract with master-blaster batsman. Tendulkar will feature in Aviva's all advertising campaigns and promotional events, he added.

Aviva also announced the launch of new child plan ''Aviva Little Master'' - synonym of cricket legend.

This plan is a unit-linked plan designed for parents to secure the child's future. The plan provides for dual advantage of protection and savings.

The plan provides for the age group of 0 to 17 years and parents age should be between 18 and 45 years.

The minimum premium under the plan for a 10-year term or above is Rs 15,000 and for term less than 10 years the premium is Rs 25,000.

Aviva will soon launch a nation-wide campaign featuring Tendulkar.

In January, Aviva announced a capital infusion of Rs 199 crore for aggressive marketing and expansion of its operations in India.

Aviva Life Insurance, a joint venture with Dabur, is a private insurance company with a paid-up capital of Rs 758 crore and has 40 million customers across the globe and 364 billion pounds of assets under management. Aviva is one of UK's leading private insurance company.

Aviva is a pioneer in bringing the concept of 'bancassurance' in India.

UNI