Clearock announces expansion plans

Bangalore, June 29: Innovative consumer products company Clearock Enterprises, a wholly owned subsidiary of US-based Clearock Inc, today unveiled aggressive plans to accelerate its growth with the launch of several new products to complement its existing product portfolio.

The products introduced, target health, wellness and personal care areas that were significant to the present-day consumer.

The direct selling business house also announced expansion plans covering seven key cities in the next three months. This included Ahmedabad, Chandigarh, Chennai, Delhi, Hyderabad, Kolkata and Mumbai. Clearock presently had strong presence in Karnataka, Goa and parts of Maharashtra.

The Indian Direct Selling Association (IDSA) had recently forecast the direct selling industry to grow four fold from the present Rs 3,100 crore to 15,000 crore by 2012.

Company CEO Bala Bhagvat said the company was investing Rs 25 crore to significantly expand its sales, marketing and affiliate team to capitalise on its growth strategy. Clearock had shown 400 per cent growth over the years and it was targetting to grow ten times in the coming 18 months.

He said the new product portfolio included some innovative products like Cool Collar, a unique collar which works as a personal mobile AC, helping to stay cool even in scorching heat, ClearZone, an Ozone based water purifier and a whole range of tea tree oil based personal care products. All products came with a trial pack and the consumer themselves acted as the Authorised Direct Sales agents and share the profits with the company.

Company Co-founder and Senior Advisor Jayanti McKay said the other new products of the company included Vitom AZ, a high protein drink and Flex Izy, a tropial cream for pain relief.

Clearock India would venture into a global expansion by introducing products made in India to different parts of the globe.

It was also venturing into financial services by introducing a capital unit gain plan, specially designed for the company's thousands of direct selling agents with the alliance of Bajaj Allianz. ''The agents would pool a part of their proceeds from profits into the fund which will come in handy for their future use,'' she added.

UNI