Avesta Good Earth in new attire to tap market

Bangalore, June 28 (UNI) In a bid to create new brand identity, Avesta Good Earth, the consumer food division of Avesthagen, today launched a slew of consumer food products in a completely new design and packing.

Talking to newspersons here, Avesta Good Earth CEO Sandip Dang said the company, to further increase its presence in the market, would extend its reach to over 15,000 outlets in the country by the year end.

He said the new 'Meusli bars', launched by the company, contained the goodness of cereals, fruits and nuts along with naturally sweetened honey and jaggery.

With the launch, the company's product portfolio comprises the Muesli Bars, Good Earth Muesli and Whole Wheat Crackers, all made out of natural and organic ingredients.

Avesta Good Earth Vice-Chairperson Viloo Morawala Patell said the consumer health food vertical had a big growth potential in India.

''We have extensively studied the market and our product development team has created products to suit the Indian consumer,'' she added.

UNI