MGM signs up with Excel Home Videos for India

Mumbai, June 26 (UNI) Metro Goldwyn Meyer (MGM), leading producer and distributor of Hollywood movies, has signed up with Excel Home Videos for home entertainment in India.

Member of the 'Big 7' studios that control the movie space worldwide, MGM is looking to expand its presence in the growing home entertainment market in India. Excel's market penetration, innovative marketing and track record made them a clear choice as partners in this endeavour, a press release issued here today said.

Excel Home videos controls the international category with the largest market share (40 per cent) and also has the largest movie catalogue in the country. It represents international studios like Walt Disney Home Entertainment, Twentieth Century Fox, Merchant Ivory Production, HIT, Shringar Films among others.

Says Excel Home Videos Managing Director M.N Kapasi, ''We are proud to be associated with MGM in their cause, and are looking forward to leverage our market standing with their immense catalogue strength and content quality.'' MGM, known for its famed catalogue of classic movies, have an unmatched collection with movies like Pink Panther Series, James Bond Series, Rocky Series, Clint Eastwood's Dirty Harry Series, World War Classics among others.

The partnership reflects the growth in the home entertainment Segment in India that has been phenomenal in the recent past. Says Kapasi ''Notwithstanding the rampant Piracy and the entry of new players, there has been a steady and positive growth in the sector.

The market has grown at rate of over 25 per cent in the last 3 years,'' Mr Kapasi said.

UNI