New pair of jeans for old at Pantaloons stores till tomorrow

New Delhi, June 23 (UNI) Pantaloons Fresh Fashion, a subsidiary of Pantaloon Retail (I) Ltd, has launched 'Denim Exchange' the exchange offer for old trousers and jeans at its various stores across the nation.

For every pair of new jeans purchased against the exchange of old jeans or trousers, get Rs 200 off and for kids jeans get Rs 100 off.

Pantaloons Fresh Fashion brings this offer to its 31 stores across 15 cities. The exchange offer lasts till tomorrow without any restriction on the size, length or type of denim to be exchanged.

''We do not cater to high-end price segment, but tend to have clothes which are more in vogue. To reach out to our customers and get them associated with Pantaloons, we are holding this exchange offer,'' Pantaloon Retail Ltd Business Manager (North) Manish Mehrotra said.

Clothes mean different things to different people. However, denim is one such thing which appeals to everyone of every age group, he added.

Majority of the denims exchanged are not fit to be worn again and therefore become scrap while the ones which are in relatively good condition are given to charity.

The brands offered under this scheme are 'Bare Denim', 'UMM', 'Jealous 21', 'Lee Cooper' and other leading denim brands. 'Denim Exchange last year generated very positive response with 13,000 denims being exchanged across 12 outlets in the country.

UNI