Infiniti Retail launches retail store at airport

Mumbai, June 22: Infiniti Retail Limited, a subsidiary of Tata Sons, today launched Croma Zip' India's first electronic retail store at the domestic airport here.

The 850 sq ft showroom will have latest electronic gadgets and has been done up with an initial investment of Rs 9 crore.

The company also has a national chain of mega stores for consumer electronics and plans to open up another 35 such stores across the country by the year end.

The retail chain has entered into a technical and sourcing agreement with Australian retail giant Woolworths for the supply of the equipment.

After launching the Croma Zip', Ajit Joshi, Chief Executive Officer, Infiniti Retail Ltd said,'' The idea is to make shopping in an airport a fun and we have made it completely hands on touch it feel concept for our customers''.

UNI