Reliance launches mobile radio service

Mumbai June 21: Intensifying the war on value-added-service space, Anil Ambani promoted Reliance Communications today launched its Mobile Radio' service which will be available within its network, effectively integrating the radio and mobile handset into a single device.

The radio service will be available to both post and pre-paid subscribers of Reliance Mobile which will be compatible to all types of CDMA handsets of the company.

The Mobile Radio' will be available in eight regional languages that include Malayalam, Tamil, Kannada, Hindi, Gujarati and Punjabi among others.

Speaking at the launch the President (Applications, Solutions and Content Group) of Reliance Communications, Mr Mahesh Prasad said, '' We are always been at the forefront to drive mass adoption of value added services in India. Now with the launch of the Mobile Radio service, the fundamental barrier between a mobile and radio has been bridged.'' While built-in FM Radio capability on mobile phone is just making in-roads in the Indian market, with this service, customers who bought their mobile phones as early as 2003 can also avail of this service.

It is worth mentioning here that within a week of TATA Indicom's launch of its radio service, Reliance has now followed suit.

UNI