Trisha is TVS Scooty PEP's New Brand Ambassador

Mumbai, June 20: TVS Motor Company announced today that it has signed on popular Southern actress Trisha Krishnan as its Brand Ambassador for TVS Scooty PEP, India's most preferred scooterette. Currently, one of the most popular actresses with a string of hits to her credit, the vivacious and bubbly Trisha personifies confidence, style and contemporariness, which is exactly what Scooty stands for. Trisha and Scooty Pep have a lot in common; both are hugely popular, style icons in their category and have delighted consumers for several years.

With Trisha as the new brand ambassador, TVS will now focus on the 99 colour campaign for the brand. Since its recent introduction, this campaign has caught the fancy of consumers evident in its increased sales month on month. A new print and television advertising campaign on the campaign with Trisha has just been released in the media.

TVS Motor Co today is a leader in the scooterette segment. The 'Scooty' brand has become a generic brand in the segment and is considered a dream vehicle for young college girls and working women. TVS Scooty PEP is a stylish convenient Scooterette targeted at the youth. PEP is a four stroke, sub 100 CC Scooterette with the best in class styling and convenience features.

The brand has won several awards, including one for outstanding design. Some of the features that have made it an instant hit with the youth include, lightweight body, auto choke, power&economy mode, mobile charger socket, easy centre stand, glow around the key hole and its proven hydraulic shock absorbers.

In its continuing efforts to delight customers, Scooty Pep+ has launched a range of vibrant feminine colours including Purple and Perky Pink which are the hottest selling colours in the market today. Under this campaign, a customer can choose from a range of 99 shades, available for a nominal premium of Rs.999 to Rs.1899 (exclusive of taxes. These shades are available in a choice of vibrant solids, glossy metallics and premium dual-tone pearl finish. The TVS dealers have computer software, where customers can get an idea of which would be her preferred shade, and sample panels are also available when customers want to make a finer choice.

OneIndia News>