Zicom Security inks strategic tie-up with Future Group

Mumbai, June 19 (UNI) Electronics security solutions provider Zicom Electronic Security Systems today announced that they will invest a whopping Rs 100 crore for retail expansion in the next two years and entered into a strategic tie-up with Future Media for retailing its products from exclusive Zicom retail counters.

Zicom's CEO Mr Santonu Chodhury told UNI, ''We have plans to invest Rs 100 crore in product diversification and for setting up new retail outlets in India. We are looking for more retail partners to bolster our expansion strategies. Zicom's investment in Future Media will be in the region of Rs 8-10 Crore.'' The retail counters will be placed in 100 outlets of Future Group's select retails formats, which include the likes of Big Bazaar, Brand Factory, Electronic Bazaar, Food Bazaar and Furniture Bazaar among others.

''Through this tie-up we aim to expand our reach and get more closer to customers. This new initiative by our Company will enable us increase our sales. Future Group is a good group to associate with. This strategic tie up will help us expand our national foot print,'' the Chairman of the company, Mr Manohar Bidaye said.

In the sector of electronic security systems, Zicom was the first company to introduce display counters in such retail formats for its consumers. The company has entered the retailing domain with 'Zicom Consumer Service Group' in order to provide complete security solutions to homes, offices, residential and more.

The most popular among them are Burglar Alarm Systems and Video Door phones for homes, (closed-circuit televisions) CCTV Surveillance Systems for small and medium enterprises (SMEs), shops, Multi Apart Video Door Phones for Buildings and Finger print locks.

All of them are easy to operate and secure one's premises at the click of a button, the company said in a regulatory filing here.

These 100 display counters will exhibit a complete range of products from the Consumer Service Group. These counters will showcase the latest products and technologies from Zicom along with a host of complementary products and peripherals. With a view to introduce uniformity, the look and feel of all display counters across all formats of the Future Group will be the same and will deliver standardized consumer experience.

These counters which will sell directly to the end user and is facilitated to provide demonstration of the products.

UNI