MarketRx launches iPlexT optimiser

New Delhi, June 17: Global marketing analytics company MarketRx has announced the launch of its latest product iPlexT, a marketing mix Optimiser.

It is a powerful web-based analytical product help to create an optimal marketing mix for one or multiple brands, or an entire portfolio.

Designed to increase sales and marketing effectiveness, iPlexT generates promotion response models across channels such as doctor detailing, sampling, mailers, conferences and advertising.

iPlexT builds scenarios, and optimally distributes the marketing budget across channels in order to maximise return in investment .

It also offers a common platform to effectively bring sales and marketing.

''The launch of iPlexT is combination of expertise in research, analytics and the pharmaceutical domain,'' MarketRx India Pvt Ltd President Subinder Khurana said.

UNI