Online marketing helps Toyota sell more cars

Bangalore, June 13 (UNI) Backed by an aggressive online marketing strategy, Toyota Kirloskar Motors have sold nearly 140 limited edition Corolla within just 20 days of its launch.

Toyota Kirloskar Motor Managing Director A Toyoshima, in a release here today, said "the Net has become a critical medium for online research before car purchases are made. The success of the campaign so far is most heartening".

The company had set up a micro website to focus target segments and used extensive advertising over nine prominent websites to drive to the micro site.

Back-end operations had also been set up to ensure that enquiries coming through the internet were linked to relevant deals. Over 4,500 registrations were generated through the internet campaign. The company planned to sell 300 cars in three months.

UNI