marketRx launches Marketing Mix Optimizer: iPlex™

New Delhi, June 12: Global marketing analytics company MarketRx today announced the launch of its latest product MarketRx announces launch of iPlex™, a marketing mix Optimiser.

It is a powerful web-based analytical product help to create an optimal marketing mix for one or multiple brands, or an entire portfolio.

Designed to increase sales and marketing effectiveness,MarketRx announces launch of iPlex™ generates promotion response models across channels such as doctor detailing, sampling, mailers, conferences and advertising.

MarketRx announces launch of iPlex™ builds scenarios, and optimally distributes the marketing budget across channels in order to maximise return in investment.

It also offers a common platform to effectively bring sales and marketing.

Commenting on the launch of iPlex™, Subinder Khurana, President, marketRx India Pvt. Ltd said, The launch of iPlex™ is a continued demonstration of marketR's commitment to innovation through investments in R&D, combining expertise in research, analytics and the pharmaceutical domain.
UNI