Priyanka Chopra enters big league, signs 3-film deal with UTV
New Delhi, June 2 (UNI) Having charmed cinegoers with her portrayals in Rakesh Roshan's 'Kkrish' and Farhan Akhtar's 'Don', actor Priyanka Chopra has now entered the big league in Bollywood with UTV Motion Pictures, one of the largest studios of the Indian film industry, signing a mega three-film unique deal with the glamorous actress, making her the first leading lady in the film industry to do so.
Spanning over four years, the "one-of-its-kind" deal with the UTV banner will entail her active involvement in the creative areas of the films. As per the details of the 3-film association announced by UTV yesterday, Priyanka will be involved in the creative brainstorming process of the films including the short-listing of scripts and genres.
Reacting to the deal, the actor, who is among the top ranking ones in Bollywood today following the huge success of 'Kkrish' and 'Don', said,''I am very excited about my association with UTV. The basis of our relationship is that of mutual respect and creativity.
This association presents an amazing opportunity for me to work in a challenging, creative environment with some of the best minds in the industry. I am looking forward to creating celluloid magic together.'' On signing of the deal with Priyanks, Mr Ram Mirchandani, Senior VP-Creative and Projects, UTV Motion Pictures said,''we are very proud to be associated with Priyanka. She is undoubtedly the reigning star on celluloid today. Her achievements, in a relatively short span of time, are remarkable.
Priyanka is today recognized as one of the most 'bankable' stars that we have. Her ability to straddle a variety of roles is reflective of her immense talent. We are very excited about this partnership and look forward to our long-term relationship with Priyanka.'' The Priyanka-UTV deal, following close on heels of UTV's strategic relationships with international studios like 20th Century Fox, Walt Disney and Will Smith's Overbrook, further strengthens its credence for pioneering the Studio Model in India.
Its associations with the 20th Century Fox (for 'Namesake'), Walt Disney and Will Smith's Overbrook have already positioned UTV as the leading South-Asian Company in the international movie arena. Its slate of over 12 movies includes Hindi, Tamil, Telugu and International co-productions making it the largest movie studio in South Asia.