Flawless Diamond enters JV with The Bombay Store

Mumbai, May 29: Flawless Diamond India Ltd has entered into a tie-up with 'The Bombay Store' to open several outlets, initially in South Mumbai, for sale of its branded jewellery AUM.

The Bombay Store is a chain of exclusive stores catering to discerning shoppers. It has a special place in the hearts and minds of people having served an upmarket clientle for over 100 years.

The store's premium location and the status it commands fits very well with company's marketing strategy and brand development policy.

Recently, the company developed more than 5,000 special new designs for its retail outlets. These designs are very exclusive and will cater to all class of customers. The company will launch this new range at its domestic retail outlets and also for its overseas buyers and HNIs. Recently, the company hired 100 artisans for developing its R&D division and to derive maximum benefit from its works.

''The company is very well equipped and well experienced, and all systems fully developed to launch successfully its first phase of opening up 25 retail outlets and as fast as possible. We are looking for good growth in the near future,'' said Bhawar U Jain, managing director of Flawless Diamond India Ltd.

UNI