Evoke launches 'Fuse' premium accessories brand in India

Chennai, May 29 (UNI) The city-based Evoke Ventures Private Limited, an international retail initiative of the Rs 200 crore GKK Export Taurus Group, today announced the launch of "Fuse" premium accessories brand in the Indian retail market.

Talking to newspersons here, Evoke Ventures Director Gilbert James said Fuse products, including leather accessories, footwear, clothes, fragrance and costume jewellery, currently retailed in New York, Paris, Barcelona, Tokyo, Shanghai and Cape Town, will now available in the country.

Evoke had entered into a strategic partnership with the UK-based Chrysalis Strategic Retail to evolve Fuse as the best international franchise brand from India.

"We have envisaged an investment of Rs 25 to Rs 30 crore for international expansion and about Rs three crore for setting up stores in the country," he said.

Mr James said Evoke proposed to open eight stores in the country.

"As the Indian market is capable of throwing surprises, we may end up opening more stores," he added.

Initially the company would focus on metros and as the market develops, move to other towns, he said.

To start with Fuse was launched with range of leather accessories like handbags, briefcases, wallets and laptop cases and they would be followed by footwear, clothes, fragrances and costume jewellery.

The first exclusive Fuse retail outlet in the country was launched in the city in collaboration with Chrysalis.

Chrysalis CEO Ian Waddell said Fuse was focusing on Middle East, East Asia and Eastern Europe to sign up exclusive franchising and distribution pacts.

UNI