BIG 92.7 FM to launch radio station in Kanpur

New Delhi, May 27 (UNI) Big 92.7 FM, the Radio initiative from Adlabs Films Ltd., is all set to launch its radio station in Kanpur, an achievement that will make it the First Private FM Radio Station to enter the City.

The launch of its Kanpur radio station, which will take the count of Big 92.7's FM stations to 19, will be a part of the Adlab's third phase of expansion of its radio network in the country.

In the first phase of its launches, Big 92.7 FM set up stations in Delhi, Hyderabad, Chennai, Bangalore, Kolkata and Mumbai.

In the second phase, radio stations were launched in Jammu, Srinagar, Aligarh, Guwahati, Jhansi, Bikaner, Chandigarh, Hissar, Bareilly, Jalandhar and Bhubaneshwar.

In the third phase, Big FM has made an entry to several mini-metros, taking the total count of Stations to 19 (with the launch of Goa and Bhopal followed by Kanpur ) and making it the biggest radio network in the country.

On the imminent launch of the radio station in Kanpur, Tarun Katial, Chief Operating Officer, Big 92.7 FM said,''while the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our endeavour to attract the local audiences and build a brand that connects at the grassroots.'' With its Hot Adult Contemporary music positioning, covering favourite tracks from across era's and its endeavour to create high aspiration and wholesome entertainment, Big 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners.

The radion network promises not only to entertain but to inform and empower the listener with utilities that one may take for granted.

A unique feature of the Big 92.7 radio stations is that they have designed utilities such as traffic and weather updates along with time checks and health tips to help optimise the listener's time management and health. Another important programme offering is the 'Acknowledgement of local Heroes in Society' wherein Big 92.7 FM aims to honour the deserving common man who works relentlessly and voluntarily for the betterment of society.

To ensure the highest aspirational appeal and connect with its listeners, the radio network has signed on none other than Abhishek Bachchan as the Brand Ambassador for the Hindi belt, Superstar Asin for the Telegu and Tamil markets and Upendra for the Kannada market.

''Credibility, relevance and aspiration are our pegs for content as a product that reaches into every home and is of relevance to every listener. The programming mix of our Stations has been put together based on an extensive research and in-depth analysis keeping into consideration the preferences of the people of the city.

There will be high amount of interactivity on the Station and we will use it as a platform for consumers taking on issues that are word of mouth and bring listener emotions to the fore,''Mr Katial said.

UNI