CNN International and UNESCO in global initiative

Mumbai, May 22 (UNI) The outstanding works of filmmakers across 70 nations in the Asia Pacific region will reach international audiences following a landmark cultural initiative, involving CNN International, UNESCO and International Federation of Film Producers Associations.

Films from the most culturally diverse region in the world will be acclaimed in two programmes to be screened globally on CNN International from October 2007, a release said.

The programmes will be linked to the Asia Pacific Screen Awards, a recently announced initiative to be conducted under the auspices of UNESCO, aimed at promoting and preserving cultural diversity and cinematic excellence.

The inaugural awards will be held on the Gold Coast, Australia, on November 13.

CNN International Senior Vice President Rena Golden said,''The Asia Pacific film industry is innovative, dynamic and entertaining.

It also provides a fascinating window on an ever-changing region, so CNN is delighted to provide a platform for the Asia Pacific Screen Awards to reach a truly global audience.

''We are particularly proud to join UNESCO, whose tireless work in promoting and preserving cultural diversity is to be encouraged, and to work alongside the International Federation of Film Producers who cement the initiative's integrity and relevance to the film industry. This is an important and timely initiative and CNN is excited to play a part,'' she added.

Director General of UNESCO, Mr Koichiro Matsuura, endorsing the awards, said,''I am convinced that the Asia Pacific Screen Awards will contribute not only to promoting cultural diversity in the media but also to providing new opportunities for dialogue among cultures and people.'' UNI