Eros International unveils its plans for Bollywood

Mumbai, May 18 (UNI) Eros International, an integrated media company which is a part of the 10 billion US dollar Indian entertainment sector, began celebrations of its 30th anniversary at the Cannes Film Festival by unveiling its special anniversary logo as well as announcing a series of further content alliances.

Eros unveiled the 'first-look' of Goldie Behl's Abhishek Bachchan, Priyanka Chopra starrer, 'Drona', which is its first co-production with Rose Movies. 'Drona', a major production mounted on a lavish scale, will take audiences to a land of fantasy with Hollywood style special effects, a release said here today.

Another 'first-look' was of Big Screen Entertainment's John Abraham starrer, 'No Smoking', which will be released globally this summer. Eros acquired 64 per cent of Big Screen Entertainment last year.

'Partner', a Sohail Khan Production starring Salman Khan and Govinda which will be released worldwide this summer by Eros, was also showcased. This film comes through the major output deal signed by Eros with K Sera Sera last year.

Eros announced an exclusive output deal with Anil Kapoor Film Company. The first film under this umbrella to be globally presented and distributed by Eros is Feroz Khan's 'Gandhi My Father' (English&Hindi), a film with genuine crossover potential to discerning mainstream audiences, scheduled to release worldwide this August, the release said.

The next film under the deal, Sajid Nadiadwala's 'Heyy Babyy', starring Akshay Kumar, Fardeen Khan and Ritiesh Deshmukh is slated for a global release this summer.

Finally, Eros announced a significant joint venture tie-up with director duo Abbas-Mustan.

Kishore Lulla, Chairman and CEO, Eros International Plc commented ''The Indian film industry is going through an explosive growth phase. Our goal is to consolidate content, talent and global distribution in the first phase so that we can catapult the business to the next level. By consolidating the fragmented industry we are looking to give it the scale and muscle it deserves to be recognised seriously on a global platform.'' UNI