Book 'Bottled For Business' by Bilimoria

New Delhi, May 18 (UNI) For all those young men and women who are fired by the dream of becoming a succesful entrepreneur, founder and Chief Executive of Cobra Beer Karan Billimoria has a 'less gassy guide to entrepreneurship'.

''Lots of business ideas are simple but what is difficult is making them practical,'' said Mr Bilimoria at the launch of his book titled 'Bottled For Business' in India today.

''This book is a story of coming up with an idea and making it happen,'' he added.

'Bottled For..' tells the inspirational success story of Bilimoria in which he shares his business principles and gives an insight into how he has made Cobra one of the Uk's fastest growing beer brands and built it into a global business with a turnover of Rs eight billion in little more than 15 years.

''Success is not a destination , it is a journey. The beauty of this book is that it is written during that journey,'' said the author.

Crammed full of business tips, insights and interviews with key players at Cobra, the book aims to help anyone interested in taking a good idea and turning it into a successful business.

''If this book helps even one person then I would think my effort was worth it,'' the author said.

A biography cum business guide, the book follows Bilimoria's journey from the very beginning, charting the key decisions made, obstacles overcome, and pivotal moments in the company's history that helped turn a half formed idea into a global drinks business.

He outlines his views and advice on what takes to be a successful entrepreneur and the challenges entrepreneurs face,innovation and creativity, turning threats into opportunities and other business ethics and morals.

''The book will be a good guide to all those who have aspirations of starting their own business and also to those who are already running a business,'' Mr Bilimoria said.

''So if you have a great idea, don't sit on it and expect it to hatch. No more Excuses. It's time to 'bottle' your great idea and give it a shake,'' he added.

UNI