McDonald launches Shrek-The Third Happy Meat
New Delhi, May 17 (UNI) McDonalds' India today commenced its marketing initiative with DreamWorks Animation SKG Inc, by launching Shrek-The Third Happy Meal here.
As part of the programme, the range of toys featuring the key actors of the latest animation movie, Shrek-The Third will be available along with the Happy Meal, available at all 113 McDonalds' India restaurants till June 28, 2007.
Speaking
on
the
launch,
McDonalds'
(India)
Head-Marketing
and
Corporate
Communications
(North
and
East)
Jyoti
Rakheja
said,
''This
is
truly
an
exciting
international
property
and
we
are
certain
that
it
will
be
greeted
with
as
much
anticipation
and
excitement
in
India
as
we
expect
it
to
create
across
the
world.''
UNI
Comments
Story first published: Thursday, May 17, 2007, 21:37 [IST]