Cartoon Network ventures with Mobile2win

New Delhi, May 17 (UNI) Cartoon Network today extended strategic association with Mobile2win to distribute its content to Hutch, Airtel, Spice Telecom and BPL.

The Cartoon Network, under Turner International India Pvt Ltd, (TIIPL) will provids mobile presence of its kids channel to India's leading wireless value-added services enabler, Mobile2win.

TIIPL Vice-President Distribution and Business Operations (India and South Asia) said, ''The main aim behind such an agreement is to incraese viewership, viewer interactivity and exploring the potential growth of mobile users in the country.'' As a part of the venture, Mobile2win will create a WAP site for Cartoon Network and will provide support in content distribution across mobile carriers for the network.

Mobile2win will distribute Cartoon Network's mobile content such as wallpapers, animations, themes, ring tones and games from its popular shows.

Mobile2win Co-founder and Country Head Rajiv Hiranandani said, ''The age-group between 10-20 will be the largest group to consume content and the partnership is expecting to untap this market with Turner.'' UNI