Toyota launches limited edition Corolla

Bangalore, May 16: Toyota Kirloskar Motor (TKM) today announced the launch of the 2007 special limited edition of its international bestseller Corolla in India.

Apart from exclusive new design features that have been added to both the interiors and exteriors of the car, the TKM would resort to new age marketing devices to sell the 300 cars, the company said in a release here.

''The attractiveness of the Corolla has been enhanced with additional features. We are targeting the Limited Edition at the younger segment of customers, who are climbing up in life,'' TKM Managing Director A Toyoshima said.

The new features of this limited series, included two Dynamic Colours-- Warm Silver and Champagne Mica Metallic, Front and Rear Bumper Spoilers that enhances the looks of the car, giving it a sporty feel, side skirts, new front grill, six-spoke alloy wheels, two tone fabric seats and wood finish rear cup holder.

Toyota would be adopting an innovative marketing strategy for the first time. It was looking at marketing the product through internet direct mailers and an SMS campaign to aim at a focused targetted audience.

Toyota would set up a micro-website (www.corollalimited.com) to attract focused target segments. The company would use extensive advertising over 20 prominent websites to drive traffic to the microsite.

A back end operation has also been setup to ensure that the enquiries coming through the internet are linked to relevant dealerships to close the sales, the release added.

UNI