Ananthara pioneers concept of Second Gen Outsourcing

Chennai, May 16 (UNI) The global IT services and outsourcing industry was set to undergo a significant paradigm shift with a new firm Anantara Solutions Private Limited pioneering the concept of Second Generation Outsourcing (SGO).

SGO combines business consulting services and IT services to deliver unprecedented, measurable business value, Anantara founder and CEO G B Prabhat told reporters here today.

It was an inclusive model that ensured all the benefits of First Generation Outsourcing, which was predicated primarily on cost arbitrage that was now almost eliminated.

SGO shifts focus from cost arbitrage to creating business value.

''It is a multi-pronged value proposition, several prongs not dealt with at all in First Generation Outsourcing. Through this model, Anantara will redefine the provision of consulting and technology services delivery with the clear aim of helping its clients compete better. SGO would also provide for unambiguous returns on both business and technology investments made by its clients'', he added.

Anantara also announced the launch of Nextgen Sourcing, its proprietary methodology for helping clients migrate to SGO. Nextgen Sourcing would also focus on the continuous improvement of the SGO model to act as Anantara's vehicle of innovation on the delivery of outsourced consulting and technology services.

Mr Prabhat said by pioneering SGO, the company was reinventing the offshore delivery model combining the efficiencies of a top-notch consulting firm and a high quality offshore delivery firm.

UNI