Electrolux launches highest-priced refrigerator in India
Mumbai, May 10 (UNI) In what could be termed as the most expensive refrigerator range in Indian electronic consumer market, Electrolux today launched its Ala Carte four door refirgator (625 and 700 liters) with a price of Rs one lakh.
The range will be exclusively available customers only in metros and state capitals.
Speaking on the occasion, Anirudh Dhoot, CEO, Electrolux, said ''The main focus of Electrolux is to cater to consumer needs and wants, just as our brand philosophy thinking of you.'' Electrolux conducted an extensive research across India on the specific requirements of Indian consumers for food preservation.
The products have been launched after much background research and study, examining every need of the Indian consumers.
''We have gone a step further in the food care segment, keeping the food fresh and nutrients intact. The Electrolux Refrigerators are not only restricted to be the best in terms of performance, but they also personify the interiors of your house. With this new launch, we have put our users above everything else,'' Mr Dhoot said.
Elaborating
this
year's
plan
Eric
Braganza,
COO
of
the
company
said
''Last
year
from
Jan
to
Dec
2006
the
refrigerator
business
was
approximately
Rs
4300
crore.
We
are
targetting
a
revenue
of
Rs
700
crore
in
the
current
financial
year.''
UNI