Datacraft targets the FSI as top strategy

Mumbai, Mar 30: Datacraft an IT solutions and services company has addressed some of the most pressing concerns of financial services industry executives with a range of customised IT solutions designed to tackle critical issues such as risk management, consolidation and compliance while creating operational efficiencies.

The focus on the Financial Services industry (FSI) is in line with Datacraft's go-to-market strategy to extend its vertical market coverage and penetration by aligning its sales, solutions and marketing initiatives with the identified vertical industries. The other target vertical markets include Media and Communications, Travel and Transportation and Manufacturing industries, said a company release here today.

The vertical industry focus will give Datacraft a single view of our clients to ensure better client traction and engagement. At the same time, this initiative is expected to further boost Datacraft's credentials as we move to consolidate our industry solutions portfolio and grow market share, said Sunil Manglore, CEO of Datacraft India.

''Having worked with many global and regional banking and finance institutions over the past 20 years, Datacraft has established a strong track record in the Financial Services industry and acquired an in-depth understanding of the industry unique challenges. Through this vertical focus, we hope to take both our business further by becoming a strategic business partner to our FSI clients and helping them tackle pressing concerns such as risk management, consolidation, compliance while creating operational efficiencies,'' adds Sunil Manglore.

By understanding the FSI specific challenges and evolving needs, Datacraft is able to develop solutions based upon practical,customer- centric applications that have the potential to transform financial institutions' customer-facing business and internal operational processes.

As Cisco's first go-to-market partner for its One Bank, One Architecture (OBOA), Datacraft will leverage most of its FSI solutions on OBOA as the network foundation for financial and banking institutions.

OBOA is a best-of-breed technology platform which links every point in a financial institution, customer, contact centre, card and business processing centre, bank, clearing house, trading floor and partners. Beyond simple connectivity, OBOA embeds smart security, manageability and scalability options into networks to give finance and banking firms the capabilities they need to meet today's business challenges.

To date, Datacraft has designed and deployed IT solutions for many leading financial institutions in the region, including many global banks; regional banks such as State Bank of India, Siam Commercial Bank; as well as stock exchange and securities firms such as Tai Fook Securities, Hyundai Securities, ING An Tai and the Stock Exchange of Thailand.

More notably, Datacraft is responsible for building and managing one of Asia's biggest IT projects for the State Bank of India (SBI)'s national and international network infrastructure, which connects over 14,000 branches and 5,500 ATMs, a feat no other systems integrated has accomplished.

The SBI connect project, which was outsourced to Datacraft India, won SBI the prestigious 'Outsourcing Project of the Year Award' from The Banker, the Financial Times Group's premier publication for the institutional finance industry.

UNI