Yogi juices and sharbats gets a new look

Mumbai, Mar 28 (UNI) Celebrating over a last decade for the Yogi brand, Sarda Group today unveiled the new packaging and design of its Yogi Vita Juices in Tetra pak packaging and launched Yogi Sharbats in PET bottles.

Sarda Group Managing Director Shrirang Sarda told mediapersons ''We want to work with Indian seasonal fruits to create different juices for the local population that are tasty and healthy. Our focus over the next three years is to achieve a CAGR of 50 per cent-60 per cent. As a part of the ten year celebration, Yogi Vita Sharbats is being launched in PET bottles in an innovative new design, in order to add our brand identity. The new evolved and modern look has a two fold agenda to not only retain the loyality of our current consumer base but to also attract more consumers. Yogi Vita Juice and Yogi Vita Sharbat are 100 per cent natural, fat-free and an excellent source of vitamins, calcium and sodium with no preservatives.'' The specialized Tetra pack process and packaging will help to seal the natural goodness of the freshly picked exotic fruits and other natural ingredients that make these delicious and healthy drinks. Added to Tetra Pak's aseptic packaging is tamper proof, easily portable, ensures hygiene and has a high shelf life, he claimed.

Meanwhile, Sandip Sinha, Chief Operating Officer, Sarda Group said the Company has already invested Rs 10.5 crore for the existing plant, which is situated at Nasik in Maharashtra and Anand in Gujarat in the last year. The Company has also spend Rs 15 crore for research and development (R&D) and it will further invest in tune of Rs 15 crore for the current year for expansion programme in existing two units, he added.

UNI