Toshiba forays into Indian LCD TV market

New Delhi, Mar 28 (UNI) Toshiba India Pvt Ltd, a wholly-owned subsidiary of Japan's 59-billion-dollar Toshiba Corporation, today entered the Indian liquid crystal display (LCD) television market with the launch of its new 'REGZA' series of televisions.

REGZA, which captures Toshiba's intent of 'Real Expression Guaranteed by amazing Architecture, is the first unified global brand for Toshiba's TVs.

''We have a long term outlook in India and will focus on our direct to market distribution strategy. There is a tremendous potential in the Indian market for the LCD televisions as the market is growing at close to 150 per cent year-on-year,'' Toshiba India Head (Consumer Product Marketing Division) Pranab Mohanty said.

In the first year of direct sale operation, Toshiba India is expecting to achieve a 10 per cent market share.

''Toshiba's REGZA Series LCD TV has been well accepted in the global market. India is a strategic market for Toshiba and we will proactively promote REGZA brand here. We are sure with the changing Indian consumer mindset for higher lifestyle aspirations and a boom in organised retail sector, Toshiba REGZA will be a leading name in the Indian LCD TV market,'' Ms Linda Choo, Deputy Department Manager, Global Trading Department, Asian Headquarters Division, Toshiba Singapore Ltd said.

The complete range of the high definition televisions will be imported to India by Toshiba India and distributed to the dealers and retailers directly.

Initially, the series will be launched in Mumbai, Delhi, Gujarat and Pune and in the second phase the products will be sold all across India through its sales network.

The new REGZA TVs consist of two series -- REGZA A3000 Series HD Ready LCD TV and REGZA A3000 Series LCD TV Line-up.

The price range for the series starts at Rs 48,300.

UNI