Organic Mustard Oil helps prevent cancer, stomach ailments

New Delhi, Mar 21 (UNI) Mustard Research and Promotion Consortium (MRPC) has urged the Government to promote organic mustard farming which will help in preventing cancer, stomach and blood related ailments and also in detoxifying human body.

The introduction of Organic Mustard Oil will get a substantial boost, as its export potential is quite high, considering that the global organic market is growing at the rate of more than 20 per cent.

In an effort to create a benchmark for the Organic Mustard Oil, MRPC Executive Director H B Singh told reporters here today that the consortium aims to conduct research and development programmes for increasing production of mustard, enhancing oil quantity and quality and modification of agro technologies to suit the particular conditions.

Dr Singh further said that MRPC aims to take, run and manage various projects in rural areas for the economic uplift of rural masses and to assist them, suggest and provide ways and means for their better livelihood by taking to organic mustard farming which has immense potential in the domestic as well as export markets.

During a panel discussion on the subject here, India's first ever Agmark Grade I, SGS certified Organic Mustard Oil ''P Sanjeevani'', was launched by the makers of 'P' mark mustard oil.

With the premium pricing of Organic Mustard Oil, farmers will also benefit from this green revolution. Though, India has limited farms in Uttarakhand and Rajasthan, seeing the potential in organic mustard farming, other states are likely to explore the opportunity for future growth, said Mr Vivek Puri, MD of Puri Oil Mills Ltd, the producers of 'P Sanjeevani'.

''It is expected that many farmers might move to organic mustard farming due to premium pricing it commands,'' Mr Puri added.

On the nutritional benefits of Organic Mustard Oil, Ms Ishii Khosla, Clinical Nutritionist and Director, Whole Foods, expressed that mustard oil is rich in MUFA and low in saturated fats and helps in cholesterol reduction as organic oils are free from any pesticides. It can be used for repeated frying as well.

The MRPC is a pioneering organisation in the field of Mustard-based research and aims at creating widespread awareness about the virtues of Rapeseed-Mustard and Mustard-based products, especially mustard oil.

UNI