Posterscope India re-branded as 'PERCEPT OUT-OF-HOME'

Mumbai, Mar 20 (UNI) Noted PR segment Percept, today announced the re-branding of Posterscope India to 'Percept Out-of-Home'.

Sanjay Pareek will lead the team as President, Percept Out-of-Home. This re-branding will also see the birth of three verticals within the company - Percept Outdoor, Percept Retail and Percept Rural.

In a statement here, Percept Out-of-Home President Sanjay Pareek said ''The move to the 3-vertical business is in keeping with the future potential of the market in these domains.'' Commenting on the new vertical Percept Rural he said, ''India's smaller cities, towns and villages are growing. There's a market out there, and it's waiting to be addressed. In terms of purchasing power, it may not have great depth, but it has enormous width, like the bottom of any pyramid. It is also a market with its own characteristics and its own dynamics. City formulae don't always work here. Therefore our rural initiative will be targeted to this market, which will require completely different mediums to communicate to the rural customers.'' UNI