Mahindra launches new Bolero

Chennai, Mar 16 (UNI) Automobile giant Mahindra and Mahindra today launched the new Bolero, the second generation of one of the popular SUVs.

The new Bolero has been styled with a wide array of interior and exterior features that appeal to the younger generation of car lovers.

Speaking to newspersons after the launch, Senior General Manager (sales) Bhartendu Kapoor and Senior Brand Manager Ravindra Shahane claimed that with this, the company had reinforced its leadership further in the SUV segment.

'The SUV had evolved over the years as the clear favourite across the country, being a superior value offering versatile application across all kinds of terrain and customer needs. Now, the new Bolero sports a host of new features and aesthetics that match the lifestyle aspirations of buyers too,' they added.

They said the new Bolero is competitively priced, ranging from Bolero DI BS II at Rs 4.68 lakh to Bolero SLX BS II at Rs 5.75 lakh.

The new brand would be rolled out, in a phased manner, before the end of this month.

They said the new vehicles were available at their showrooms in six attractive colours. The unique Mahindra engine design provided a fuel economy of 15 km per litre and the vehicles front suspension was built to withstand tough road conditions while giving passengers utmost comfort.

To a question, they said they had made an additional investment of Rs 20 crore for rolling out this new product.

UNI