ICICI, Subhiksha launch food card

New Delhi, Mar 16 (UNI) ICICI Bank, India's second largest bank, in association with discount retail chain Subhiksha has launched Food Card, targeted as an alternate to meal allowances given to employees by companies.

The pre-paid card will be accepted at all Subhiksha outlets and select restaurants. It is reloadable on monthly basis.

The card is first being launched in Delhi and would soon be available in Mumbai, Hyderabad, Bangalore and Gujarat.

Ms Shanta Vallury, Deputy General Manager, Corporate Payment Solutions Group, ICICI said, ''Today, plastic money has established itself as one of the most convenient ways to access and spend money, and we are delighted to offer a solution that helps cut down the hassle of carrying cash.'' ''For us, this is another step forward in reaching out to diverse sets of consumers by offering additional value and making Subhiksha the preferred supermarket destination,'' Subhiksha Managing Director R Subramaniam said.

UNI