EICA to brand Indian cotton

Mumbai, Mar 15 (UNI) The 90-year old cotton body of the country East India Cotton Association (EICA) is all set to brand the cotton being grown in the country.

Talking about the subject during his inaugural speech in the international conference on cotton here today, the Textile Commissioner of India, J N Singh, saidt ''Indian cotton as a brand must be strongly and actively supported by all stake-holders.'' Later talking to UNI on the sidelines of the conference, the Executive Director of EICA, O P Agarwal, said ''Indian cotton has already carved its niche in the global market due to its excellent quality and the branding excercise had been undertaken by us to give a further fillip to the commodity,'' he added.

''Suppose you are asked to have your choice among the companies' products availabloe before you, then you will definitely prefer to choose the one carrying a popular brand,'' he added.

Similarly the branding was the need of the hour for the country's cotton industry, he added.

UNI