New Bolero launched to woo younger generation

Bangalore, Mar 14 (UNI) Mahindra and Mahindra, a leading automobile manufacturer, today launched the new Bolero to woo the younger generation in this Silicon Valley of India.

The new Bolero, styled with a wide array of interior and exterior features, was priced at Rs 4.58 lakhs (ex-showroom).

Talking to newspersons here, Mahindra and Mahindra President (Automotive Sector) Dr Pawan Goenka said ''customer centricity is at the core of every product and process at Mahindras. While retaining the core values that has made it the leader, the new Bolero carries forward the Mahindra equity of out-performance and luxurious toughness.'' He said Bolero, launched three years back, had made its mark in the market and the new Bolero was based on the feedback collected from dealers and customers about their expectation to make the ride more smooth and safe. ''The new Bolero sports a host of new features and aesthetics that match the lifestyle aspirations of buyers,'' he added.

UNI