MSN India launches cricket WAP portal

New Delhi, Mar 13: MSN India today announced full coverage of the ICC Cricket World Cup 2007 on its very own cricket channel www.msncricket.com.

Accessible on the Internet and on WAP supported mobile phones.

MSN India is set to deliver comprehensive and exclusive content to cricket fans across the country.

Users can catch all the actions straight from the Caribbean, with MSN's Top World Cup Stories, exclusive columns from Ricky Ponting, Stephen Fleming, Graeme Smith, Mahela Jayawardene among many others, World Cup schedule, team profiles, pitch reports, photo galleries, controversies, match previews, live Scorecards, exclusive slideshows and an audio update of all the action as it happens in the West Indies.

Fans who still can't get enough, can delve deeper into the MSN cricket channel for exclusive images and interviews, and get the news of their favourite teams and players.

''The World Cup is the Holy Grail of cricket and we are more than excited to be able to provide the followers of the game a holistic experience with our extended coverage,'' said MSN India Executive Producer Krishna Prasad.

''We are also giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal,'' he added.

In addition, MSN India is also bringing out a downloadable Windows Mobile World Cup application where users with Windows Mobile platform phones can load the application to their phones and get live updates on the matches as it happens on GPRS without having to send an SMS every time.

UNI