TATA Tea launches its new TEA LIFE

Kolkata, Mar 12 (UNI) Tata Tea, one of the largest global branded tea operation, today launched Tata Tea Life, a regular black tea with natural flavours of herbs and spices.

The product had been specifically crafted after extensive consumer research, the findings of which suggested that while consumers wanted better health, they did not want to compromise on the taste.

Tata Tea Life is a product which tastes exactly like the normal cup of tea but with the added benefit of 'do good' herbs and spices, the company's release stated.

The preparation process is similar to that of any normal tea, the release added.

The brand had been positioned on promoting overall wellness and health.

The brand is being introduced in a unique and attractive standi pack format, which is a first in the mainstream tea category.

Initially, the brand would be available in 250 gms and 100 gms packs of Rs 52 and Rs 20 respectively.

UNI