Reliance World pacts CricTV to offer cricket videos, blogs

New Delhi, Mar 12 (UNI) Reliance World, chain of retail outlets for products and services of the Reliance ADAG, today announced its tie-up with online video network CricTV to offer broadband video experience to its customers.

Under this partnership, Reliance World has become the exclusive broadband partner of CricTV in India.

The tie-up will enable the companies' customers to upload videos and video blogs free of cost from any of the Reliance World outlet across 104 cities in the country.

The cricket enthusiasts can directly record web blogs from web cameras inside Reliance World outlets. This technology has been developed in association with ILAZAVDO.com.

''The association not only augurs well to set the right tempo for the World Cup but also enables us to offer a unique cricketing experience to our millions of customers by leveraging the power of video,'' Reliance World Chief Exceutive Officer Sarup Chowdhary said.

CricTV is a web-video offering from the US-based PayPod Inc.

UNI