Sunfeast launches Sachin's fit kit

Bangalore, Mar 8 (UNI) Taking notes out of the dietary regimen of master blaster Sachin Tendulkar, now in the West Indies playing his fifth world cup, Sunfeast of ITC foods has come out with a new range of healthy products under the brand name Sunfeast Sachin's Fit Kit.

Initially the brand would offer multigrain biscuits, a product new to the Indian market besdies Vitamin and protein enriched biscuits, Sunfeast said in a release here.

The release said the products to be sold in Market from March 12.

Sachin had shared his regimen that enabled him to perform consistently for the last 17 years to enable Sunfeast to come out with the new range. Sachin was actively involved in the product development process as co creater of the new range of products.

Commenting on the association with Sunfeast, Sachin said in the release ''It has been a wonderful experience sharing my thoughts with Sunfeast and introducing a product that will be appreciated by everyone''. He said the two products had come outafter six months of hard work and expressed hope that these products would become an essential part of any household's consumption basket.

UNI