Eros International films to be broadcast globally on Sony

Mumbai, Mar 6 (UNI) Eros International, announced that it has signed an exclusive deal for a package of its films to be broadcast on Sony Entertainment Television, one of India's leading entertainment channels.

The deal comprises a slate of released films including recent films like 'Salaam-E-Ishq' and 'Lage Raho Munna Bhai' as well as some upcoming releases like 'Namastey London'. Sony will enjoy exclusive global satellite broadcasting rights to the original version of these titles for a period of five years, a statement issued here said yesterday.

Eros has an extensive film library of over 1,300 titles and over the last three decades, has built a successful business model involving 25-30 new releases every year, distributed across all formats as well as exploitation of the catalogue through syndication and license deals to television networks and platforms around the globe.

UNI