Marketing strategy contest for TN college students

Chennai, Mar 3 (UNI) The National Entrepreneurship Network (NEN) and Kaybase, a leading corporte research firm, held a contest for college students in the city to devise a unique marketing strategy for 'Fun and Focus', the online children's magazine run by Kaybase.

The contest was aimed at motivating students to think innovatively and encourage the spirit of entrepreneurship among the student community.

Of the 100 students from different colleges who participated in the week-long event, five made it to the finals today.

An eminent panel of judges including Henkel India Managing Director and CEO S Ramachander, Leading Strategic Consultant and Kaybase Director R Ashok selected the winners in the finals.

Velammal College of Management Studies was decleared winner of the contest while Women's Christian College named as the runner-up, who took away a cash prize of Rs 200 and Rs 1000 respectively along with various gift hampers and merit certificates.

UNI