DHL launches new Asia-pacific-brand campaign

New Delhi, Feb 26 (UNI) DHL, express and logistics company, today said it will launch its new brand campaign the Asia-pacific region.

The campaign, expected to be rolled out across the region in the first quarter of this year, aims to reinforce DHL's tagline of going all the way for customers.

The new initiative will highlight its key differentiators, featuring its people and pro-active service-oriented attitude to communicate the company's personal touch in everyday situations.

The campaign showcases different facets of DHL's quality services, said Mr Chandrashekhar Pitre, Head Marketing, DHL Express India.

UNI