Yash Birla group takes art to United States

New Delhi, Feb 25: In a bid to showcase Indian Art abroad, the Yash Birla group has formed a joint venture 'Birla Art International' with Mirsons Group.

The JV will act as a distributor of Indian contemporary art to galleries across the US and Caribbean.

This will enable the market to get a glimpse of the Indian contemporary art, which is garnering tremendous response from markets abroad. Both the groups also plan on setting up displays and sales counters on Luxury Cruise Liners, as the company believes this is an untapped arena for art lovers to browse through the cascades of artwork, a Yash Birla statement said.

''It is a great privilege to take Indian contemporary art abroad and showcase the talent present in our country. We are proud of association with Mirsons Group,'' the group said.

Yash Birla Group, with a turnover of Rs 2,000 crore has diversified interests in industries like steel pipes, machine tools, cutting tools, tool holders, iron castings, power solution products, multipurpose engines pumps, electrical appliances and others.

UNI