Dabur food's sales turnover of Rs 500 cr in 3 yrs

Mumbai, Feb 23: Dabur Foods has projected to achieve its sales turnover of Rs 500 crore within a period of three years from now.

Talking to mediapersons on the sidelines of announcement of relaunch of his company's flagship brand 'Real' here today, the CEO of Dabur Foods, Amit Burman, said ''we have already crossed the mark of Rs 210 crore with a market share of 57 per cent so far and we are all set to achieve Rs 500 crore mark by the end of 2009-10. Though agreeing to the fact that his company was a loss making one at the time of its inception, Mr Burman stressed that ''Now we have paid all our accumulated losses.'' The company, which is celebrating 10 years of its inception this year, has already lined a hosts of products in the market under various segments like 'Real', 'Activ' and 'Coolers'.

However, he said that as the market was growing faster, when compared to the fruit juice segment, in the fruit drink segment, we want to expand our base in it. Currently, the company's share in the fruit drink segment is limited to the brand 'Coolers' which is available in its four variants including Aampani, Rose Litchi, Watermelon Mint and Lemon Barley.

Company's General Manager, sales and marketing, Sanjay Sharma, said 'Real' is being launched with a new logo and design in order to refresh its brand identity. Asked to comment about his company's future plans, Mr Sharma said ''For Real we plan to obtain a sharper position versus the drinks segment, sustain largest variant range and strengthen appeal through relevant launches.'' We also plan to strengthen 'Health' associations with the endorsement of PFNDAI (Protein Food and Nutrition Development Association of India) and American Soyabean Association.''

UNI