BOB bags SPJMIR award for the current year

Mumbai, Feb 23 (UNI) Bank of Baroda (BoB) has won the SP Jain Institute of Management Research (SPJMIR) Marketing Impact Award (SMIA) for this year.

The bank was declared the winner of the award for its paper titled as 'Marketing, initiatives-Rebranding'.

Dipankar Mukherjee, General Manager (HRM&GA) received the SMIA Trophy and cash prize of Rs 75,000 from Prof Mithileshwar Jha of IIM, Bangalore, who is one of the jury members at the SPJIMR Marketing Effectiveness Conclave held at the institute in Mumbai.

The awards were based on papers submitted and presented by corporates on bestpractices demonstrating marketing impact and effectiveness. Entries for the award were sent in by organisations from all across the country, a bank release issued here today said.

UNI