Coca Cola launches juice drink 'Minute Maid'

Hyderabad, Feb 19: Coca Cola today announced the launch of its juice drink brand 'Minute Maid' in India.

The innovative product from Coca Cola's stable is targeted at youth in key cities.

It would be launched in a phased manner, starting with Andhra Pradesh, Tamil Nadu and Karnataka, a company release here said.

It also quoted Coca Cola Vice-President (Marketing) Venkatesh Kini as saying, "The launch had been designed to extend the company's leadership in the juice drink segment."

UNI