Salman to endorse the 'Mayur' Khan tagline
New Delhi, Feb 13 (UNI) With the three-decade-old textiles brand Vimal making a comeback to compete with rivals like Raymonds and Reid&Taylor, RSWM Ltd -- the name behind Mayur Suitings -- has roped in Bollywood superstar Salman Khan as its latest ambassador.
This comes just five days after Reliance Industries announced a Rs 600-crore-investment package for relaunching its once-popular but now-fading brand Vimal.
Mayur Suitings' contract wih its immediately earlier brand ambassador Virendar Sehwag expired in December last year.
RSWM Ltd (earlier Rajasthan Spinning and Weaving Mills Ltd) is the flagship company of the LNJ Bhilwara Group.
The company will make an official annoncement later in the day.
UNI
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Story first published: Tuesday, February 13, 2007, 15:20 [IST]