Sansui signs Rahul Dravid as Brand Ambassador

Mumbai, Feb 8: Television major Sansui has signed ace cricketer Rahul Dravid as the brand ambassador for its range of TV and home theater systems.

An aggressive multimedia campaign will be launched across all media platforms with the cricketer endorsing the Sansui range of products, a release issued here said.

Anil Khera, Director of Sansui said,'' We wanted somebody who would embody the qualities of Sansui. In Dravid, we found those qualities as he is a role model for most young Indians and being India's most admired sportspersons, he is the right brand ambassador for the company that is spread across a pan India level and is one of the fastest growing electronics major in the country.'' Aptly nicknamed ''The Wall'', the company will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values. The endorsement deal synergizes the characteristics of Sansui TV with Rahul Dravid viz: precision, performance, reliability and constant development, the release adds.

UNI